A Week in the Life

Steven Jackson was one of the first professional athletes to pioneer the use of film and video production to build and shape his own brand. Beginning in 2009, Steven produced In the Life With Steven Jackson, a four-part web series that offered an in-depth look at his offseason training and goals for the coming season. He followed the success of the series with A Week in the Life With Steven Jackson (2010), a three-part web series that followed him through a week of the NFL season. A Week in the Life was one of five worldwide Webby Awards nominees that year for Best Online Sports Video, a tremendous honor for an athlete-produced online series.