In an effort to build awareness for his official web site,, Steven Jackson has launched a new promotional campaign that gives insight into the mind of one of the NFL’s premier running backs.

The first video in the series, which is entitled, "Steven Jackson on What It Takes," explores the sacrifices that have gone into achieving one of Steven’s long-term goals.

Two additional videos will be released over the next two weeks. They will be found on and on Steven’s official YouTube channel,